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Jermaine Williams

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The Lodgge

The Lodgge

Product Design • Interactive Ontario

Product Design • Interactive Ontario

The Lodggejermainewill2023-10-20T15:22:40-04:00

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© Jermaine Williams

How might we highlight and connect the IDM Industry in Ontario?

How might we improve navigation and wayfinding across the U of T St. George Campus?

Discovery

It’s hard to get your game noticed in the marketplace
Ontario just doesn’t have a robust game industry community
It’s hard to find the secrets to how to succeed on your own

Project Objectives

01 / Get eyes on Ontario games

Create a digital hub that improves discoverability for Ontario IDM companies.

02 / Share Knowledge and Connections

Using reviews and usage data, build a knowledge base of quality tested wayfinding information.

03 / Showcase Games and Talent

Showcase the breadth and depth of games and talent from Ontario IDM Companies.

04 / Establish the Lodgge

Establish The Lodgge as a go-to place for Ontario news and increase return value.

Empathizing

IO Members

IO Members

Ontario IDM companies and their employees, who create games and products in the industry.

Gaming Enthusiasts

Gaming Enthusiasts

Those surrounding the industry interested in playing games, game news, development, & its community.

Media

Those who cover gaming and digital media news, public relations, and marketing.

Goverment Official

Government

Political affiliates at municipal, provincial and federal levels interested in the state of our industry.

Read more about the discovery phase

Prototyping and Evalutation

Mockup of the Digital Hub In Balsamiq

Stay Home Ontario Playlist Drawing

Read more about the prototyping phase

Results

Impressions, Engagement and Community

10,000+

New users in first 9 months

2000+

Podcast plays in first 9 months

10K+

New users since launch

2K+

Podcast plays since launch

Beacon of IO’s Work in Ontario & New Sponsor Interest

$35K+

in sponsorship in first 9 months

5

new industry partnerships

RBC

Continue Agency

Xsolla

Improved Number of Daily Visitors, but Still a Long Way to Go.

8 months

of 1000+ active users per month

Growing base

of daily visitors

6 months

of 1000+ active users per month

Growing base

of daily visitors

Read more about project results

Full List of Games

Today’s Tales Improvements